O Boticário - Egeo Choc Berry & Choc Mint

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O Boticário - Egeo Choc Berry & Choc Mint (2023)

Agency: AlmapBBDO

CGI: Eric Bittencourt
Retouching: Eduardo Motim

The new Egeo Choc Berry and Egeo Choc Mint are 2 perfumes with limited fragrances that needed to show their difference, the chocolate, red fruits and mint that are part of their characteristic fragrance. We rely on the creative direction in this work from AlmapBBDO to develop the layouts. The idea was to make the perfume as if it were a candy or ice cream, and it had been bitten showing its filling. For this I used Zbrush to make the internal mesh and broken shells, and the textures using Substance. Then the rendering was done in Vray and post production in Photoshop.